Lipstick Queen approached me to redesign their Ulta gondola with the goal of creating a more cohesive and visually effective in-store experience. I refined the layout to improve readability and flow, enhancing product copy and reworking the angled graphic panels to better showcase featured items.
Custom graphics were designed to highlight the "Open Secret" lip and cheek stain, as well as a lip trio the brand was actively promoting. Each section incorporated visual elements tailored to the identity of its product collection, resulting in a cleaner, more engaging display that aligned with Lipstick Queen’s playful yet polished brand voice.
