Concept & Art Direction:
Developed concepts and visual themes, collaborated on moodboards, and led styling direction to ensure brand alignment across all imagery.
Developed concepts and visual themes, collaborated on moodboards, and led styling direction to ensure brand alignment across all imagery.
Pre-Production:
Created detailed shot lists, guided prop styling, and worked closely with production partners to align on lighting, composition, and execution.
Created detailed shot lists, guided prop styling, and worked closely with production partners to align on lighting, composition, and execution.
On-Set Direction:
Oversaw the creative process on set, ensuring visuals met brand standards and creative objectives.
Oversaw the creative process on set, ensuring visuals met brand standards and creative objectives.
Post-Production:
Managed multiple rounds of detailed retouching notes and final asset reviews. Delivered final imagery to cross-functional teams for integrated use across digital, retail, and brand platforms.
Managed multiple rounds of detailed retouching notes and final asset reviews. Delivered final imagery to cross-functional teams for integrated use across digital, retail, and brand platforms.
These images supported full-funnel marketing efforts across paid and owned channels, contributing to cohesive, high-quality brand presence and product storytelling.
