This series of product imagery was created to support IT Cosmetics’ direct-to-consumer (D2C) e-commerce strategies, including homepage features, website content, CRM (email) campaigns, and paid media. The goal was to craft versatile, premium imagery optimized for digital performance and brand consistency.
Creative Development:
Led the visual concepting process to align with evolving D2C e-commerce strategies and seasonal initiatives.
Led the visual concepting process to align with evolving D2C e-commerce strategies and seasonal initiatives.
Pre-Production:
Built detailed shot lists, developed styling direction, and collaborated with production partners to plan seamless execution.
Built detailed shot lists, developed styling direction, and collaborated with production partners to plan seamless execution.
On-Set Direction:
Worked closely with photographers and stylists to ensure brand-aligned visuals. Proactively addressed creative challenges on set—adjusting lighting, styling, and angles to meet content needs in real time.
Worked closely with photographers and stylists to ensure brand-aligned visuals. Proactively addressed creative challenges on set—adjusting lighting, styling, and angles to meet content needs in real time.
Post-Production:
Oversaw multiple rounds of retouching notes and ensured final asset delivery met specifications for use across all digital and cross-functional teams.
Oversaw multiple rounds of retouching notes and ensured final asset delivery met specifications for use across all digital and cross-functional teams.
The resulting imagery strengthened IT Cosmetics’ D2C efforts by supporting a cohesive digital experience across the website, email, and several paid media channels.
