In this series of images, I led the creative vision and execution for IT Cosmetics’ social content, designed to elevate brand awareness and highlight hero products across the various social platforms such as Meta and TikTok.
Concept Development:
Built the campaign narrative around themes of confidence, radiance, and everyday beauty. Developed moodboards and visual direction to align with IT Cosmetics’ branding.
Built the campaign narrative around themes of confidence, radiance, and everyday beauty. Developed moodboards and visual direction to align with IT Cosmetics’ branding.
Shot List & Pre-Production:
Created detailed shot lists and concept boards, collaborating with producers and stylists to ensure creative alignment and logistical efficiency.
Created detailed shot lists and concept boards, collaborating with producers and stylists to ensure creative alignment and logistical efficiency.
On-Set Direction:
Directed the photography on set, working closely with styllists, photographers and the production team to capture a range of lifestyle and product-focused content.
Directed the photography on set, working closely with styllists, photographers and the production team to capture a range of lifestyle and product-focused content.
Post-Production Oversight:
Oversaw image selection, retouching, and layout to ensure consistency with brand tone and social channel specs.
Oversaw image selection, retouching, and layout to ensure consistency with brand tone and social channel specs.
The resulting assets were used across IT Cosmetics’ social channels, driving increased engagement and aligning seamlessly with their marketing and product launch calendar. The images focus on polished, authentic visuals helped reinforce brand trust and customer connection.
