Creative Strategy:
Interpreted the Global DMI holiday concept to create a localized version that maintained visual consistency with the global campaign while tailoring it for U.S. channels.
Interpreted the Global DMI holiday concept to create a localized version that maintained visual consistency with the global campaign while tailoring it for U.S. channels.
Pre-Production & Planning:
Built a targeted shot list and collaborated with stylists and photographers to align the creative direction with U.S. brand goals and cross-platform needs.
Built a targeted shot list and collaborated with stylists and photographers to align the creative direction with U.S. brand goals and cross-platform needs.
On-Set Execution:
Directed styling, lighting, and composition on set to ensure deliverables met platform-specific requirements. Navigated real-time problem-solving to adapt the global look within new set limitations.
Directed styling, lighting, and composition on set to ensure deliverables met platform-specific requirements. Navigated real-time problem-solving to adapt the global look within new set limitations.
Post-Production & Delivery:
Managed retouching rounds and final asset delivery for deployment across all U.S. social platforms, CRM/email campaigns, homepage features, site banners, and paid media ads.
Managed retouching rounds and final asset delivery for deployment across all U.S. social platforms, CRM/email campaigns, homepage features, site banners, and paid media ads.
This series enabled IT Cosmetics to maintain visual brand equity across regions while tailoring the holiday campaign for high-impact D2C and social performance in the U.S. market.
