This series features model imagery created to showcase product application for use across e-commerce and email. The visuals supported both promotional and educational content, ranging from simple three-step routines to more detailed application techniques.
I led the creative direction throughout the project, sourcing models, conducting pre-production meetings, and directing talent and makeup on set to ensure each shot clearly communicated product benefits and usage.
In post-production, I collaborated closely with retouchers and designers to deliver polished files and flexible imagery that could be used across multiple platforms on an ongoing basis.
