This campaign was created to support a key promotional moment with clean, elevated visuals that aligned with the DMI Global creative style guide, while still feeling tailored for the U.S. consumer.
Creative Development
Led the full campaign direction, concepting a visual approach that balanced promotional messaging with elevated, brand-right imagery. The focus was on clarity, refinement, and alignment with global creative standards.
Led the full campaign direction, concepting a visual approach that balanced promotional messaging with elevated, brand-right imagery. The focus was on clarity, refinement, and alignment with global creative standards.
Pre-Production
Developed shot lists, reference decks, and layout guidance in collaboration with internal teams, ensuring a consistent look and feel across all digital placements.
Developed shot lists, reference decks, and layout guidance in collaboration with internal teams, ensuring a consistent look and feel across all digital placements.
On Set Direction
Art directed the shoot, working closely with photographers and stylists to bring the creative vision to life and adjust in real time for layout, lighting, and product needs.
Art directed the shoot, working closely with photographers and stylists to bring the creative vision to life and adjust in real time for layout, lighting, and product needs.
Post-Production
Managed final retouching, rounds of feedback, and asset delivery for paid media, homepage, email, and site banners. Worked with a designer, we extended the campaign into a full suite of emails and site assets to ensure visual continuity across the full consumer journey.
Managed final retouching, rounds of feedback, and asset delivery for paid media, homepage, email, and site banners. Worked with a designer, we extended the campaign into a full suite of emails and site assets to ensure visual continuity across the full consumer journey.
The goal was to deliver a visually cohesive, digitally optimized campaign that elevated the promotional moment while aligning with global brand standards.
