Global photography and video assets were adapted in partnership with Marketing, Copy, and D2C teams to align with U.S. messaging hierarchy and e-commerce strategy. The homepage was designed to highlight key claims and benefits, creating a seamless customer experience across digital channels including CRM, paid media, and site placements.
Role: Art Director, US DTC
Scope: Product launch strategy, creative direction, site experience, email, paid media, motion assets
Team: Collaborated with copywriters, DTC team, and external production partners
Outcome: Drove awareness and conversion for a key skincare launch in a competitive category
Scope: Product launch strategy, creative direction, site experience, email, paid media, motion assets
Team: Collaborated with copywriters, DTC team, and external production partners
Outcome: Drove awareness and conversion for a key skincare launch in a competitive category
