This campaign repurposed Global (DMI) assets for the U.S. market to support the launch of the newly reformulated Confidence in a Cream Barrier Boost moisturizer. The visual strategy focused on communicating hydration, barrier repair, and skin-soothing benefits in a way that felt elevated, yet approachable.
Global photography and video assets were adapted in partnership with Marketing, Copy, and D2C teams to align with U.S. messaging hierarchy and e-commerce strategy. The homepage was designed to highlight key claims and benefits, creating a seamless customer experience across digital channels including CRM, paid media, and site placements.
