Buy One Get One Free

"Buy One, Get One Free" sales were a staple promotion for IT Cosmetics, so my team and I developed a simple yet effective creative approach—shooting product photography on a ledge—to create a consistent and versatile visual foundation. This concept allowed us to build upon a growing library of assets, ensuring cohesion across multiple campaigns. During our monthly photoshoots, we proactively captured additional product shots in the same style, providing flexibility for future promotions. I worked closely with D2C to ensure we had the correct product assortments, presented creative concepts to their team, and aligned on execution.