Working closely with the Art Director and merchandisers, I ensured the featured products aligned with holiday priorities and guided customers toward the styles the brand wanted to spotlight. Each campaign blended bold promotional messaging with polished visuals to deliver a cohesive and elevated holiday experience across channels.
Kenneth Cole E-mail Blasts
I designed emails for Kenneth Cole during the Black Friday and holiday season, focusing on gifting moments and price tier promotions.
Kenneth Cole E-mail Blasts
Using the existing direction of the Holiday direction I created a series of e-mail blasts organized by price points to help the consumer find affordable gifts for the gifting season.
More projects
IT Cosmetics Sweet 16 E-commerce Promotion
Product Photography
Power & Light Building Revival Event
IT Cosmetics Holiday E-commerce Promotion 2024
Kenneth Cole Social Media for Black Friday
tarte Friends + Family Sale campaign
Bar Keeper's Friend: Amazon Brand Store
IT Cosmetics Friends & Family E-commerce Campaign
tarte PR, Education Poster & Takeaway Cards
Bar Keeper's Friend: Product Detail Page System