As a freelance web designer at Victoria’s Secret, I was responsible for concepting and designing homepage and landing page experiences that aligned with seasonal campaigns and broader marketing goals. For the 9/10 window launch, themed “What is Sexy?”, I led the design from concept through final delivery—collaborating with copywriters, merchants, and producers to ensure a cohesive and shoppable experience across desktop and mobile.
The main feature showcased the three levels of push-up bras, with a strong marketing focus on the So Obsessed bra line. The final layout echoed the visual language of the printed catalogue, delivering a unified brand experience that emphasized product storytelling and newness.
