IT Cosmetics' Sweet 16
For IT Cosmetics' 16th Birthday, we embraced a Sweet 16 theme. I worked closely with the homepage designer to craft a celebratory and cohesive visual direction. To bring this concept to life, I sourced a cake decorator to join our photoshoot, creating a beautifully decorated cake on set that became the centerpiece of our paid social media content. This approach allowed us to capture both polished, elevated photography for the homepage and dynamic, engaging assets for our 360° campaign, ensuring a festive and impactful brand moment across all channels.