I designed email promotions, and animated media for paid and social channels—ensuring a cohesive 360° experience across touchpoints. To bring a handcrafted element to the campaign, I sourced and directed a cake decorator, producing behind-the-scenes content that added warmth and authenticity to the storytelling.
I also collaborated with fellow designers to create a custom landing page featuring downloadable wallpapers, designed using original photoshoot assets, to encourage engagement and community interaction. The result was a joyful, celebratory campaign that highlighted IT’s brand legacy while driving strong visual impact and consistency across platforms.
Role: Art Director, US DTC
Scope: Concept direction, shoot planning, digital design across site, email, and social, motion creative
Team: Worked with copywriters, product, and influencer team
Outcome: Marked the brand’s sixteenth birthday with a high-energy campaign that tied into CRM, influencer outreach, and site takeover
Scope: Concept direction, shoot planning, digital design across site, email, and social, motion creative
Team: Worked with copywriters, product, and influencer team
Outcome: Marked the brand’s sixteenth birthday with a high-energy campaign that tied into CRM, influencer outreach, and site takeover
