Additionally, I helped develop animated paid media content, bringing dynamic, engaging visuals to social and display ads. This strategic collaboration resulted in a high-impact, festive promotion that resonated across channels.
Role: Art Director, US DTC
Scope: Concept development, image direction, shot list planning, digital design for site, email, and paid media, asset slicing and optimization for desktop and mobile
Team: Partnered with copywriters, CRM team, performance marketing, and external retouching
Outcome: Delivered nine landing pages and a full suite of animated media that supported one of the highest-volume revenue periods of the year
Scope: Concept development, image direction, shot list planning, digital design for site, email, and paid media, asset slicing and optimization for desktop and mobile
Team: Partnered with copywriters, CRM team, performance marketing, and external retouching
Outcome: Delivered nine landing pages and a full suite of animated media that supported one of the highest-volume revenue periods of the year
