For the launch of IT Cosmetics’ CC+ Oil-Free Matte Foundation, I was the illustrator for a campaign that blended storytelling with playful, engaging visuals.
Collaborating closely with the art director, I illustrated the storyboard for a promotional video that highlighted key product benefits in a fresh, animated way.
These illustrations were later repurposed to create a printed flip book, which was included in a PR mailer, adding a tactile, memorable element to the launch. The cohesive visual style helped reinforce the product story across digital and physical touchpoints.
